Gay Austrian fashionista Bruno won the No. 1 spot at the box office this weekend, but he is not sure how much staying power it has.
Sacha Baron Cohen's "Bruno" started on the day of the grand opening Friday, but had a huge drop in the rest of the weekend, with Universal Pictures documentary fancy finishing with $ 30.4 million, according to studio estimates Sunday .
The film took almost half its total weekend - $ 14.4 million - on Friday, it fell to only $ 8.8 million Saturday and an estimated $ 7.2 million on Sunday.
Revenues from successful movies are usually on Saturdays, so the diving "Bruno" could be a sign that he lacks the life that made Baron Cohen, "Borat" of 100 $ million smash.
"It is unusual for a film to fall Saturday. Normally, you expect the movie to be even less than on Saturday or above compared to Friday, because Saturday is the biggest moviegoing days of the weekend" , said Paul Dergarabedian, box office analyst Hollywood.com. "It will be interesting to see how over the long term."
"Bruno", which has a wannabe Baron Cohen go to extremes to achieve fame, finished ahead of 20th Century Fox "Ice Age: Dawn of the Dinosaurs," which took second with 28.5 million. The "Ice Age" following increased its domestic total to $ 120.6 million.
Finishing third after two weekends in the No. 1 place de la Paramount sci-fi blockbuster "Transformers: Revenge of the Fallen" with $ 24.2 million, bringing its internal mail to $ 339.2 million. Continued past the $ 319 million total of 2007 "Transformers."
The weekend of the new wide release others, 20th Century Fox romantic comedy "I love you, Beth Cooper" opened weakly with $ 5 million, finishing at 7. The film is about a high school farewell uses his graduation speech to declare his love for a classmate bombshell (Hayden Panettiere).
"Bruno" has exceeded $ 26.5 million for the opening weekend Baron Cohen surprise 2006 hit "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." "Borat" began with $ 9.2 million on opening day Friday then soared to $ 10.1 million Thursday, a sign that fans have been to talk to friends.
It's good mouth propulsion "Borat" to a long run at theaters, the film climbing to $ 128.5 million domestic total.
"Borat" also scored on its opening weekend in far fewer theaters. "Bruno began in 2756 cinemas, more than three times the number of" Borat. "
Nikki Rocco, head of distribution at Universal, said comedies such as "Bruno" typically drop the opening weekend this time of year, while "Borat" opened its doors in November, when audiences are less capricious that summer crowds.
The studio will have to wait until next weekend for a sense of how well "Bruno" can hold up for the long term.
"I do not know. This crystal ball is not on my desk this morning," said Nikki Rocco, head of distribution for Universal. "Zany comedies tend to be like that, so I'm hoping that in the order of things, it plays like the zany comedies to play. "
Comments on "Bruno" is not as strong as those of "Borat," which critics generally liked. There was also question whether Baron Cohen flamboyant gay persona could be forbidding to the public.
"Bruno" has most of its business in the cities on the East and West Coasts, while revenues were "softer, much softer in the middle America," said Rocco.
Even if revenues continue to plunge, "Bruno" is on track to turn a profit for Universal, which paid $ 42.5 million for the rights to distribute it nationally and in eight other territories. "Bruno" took 25 million dollars in overseas markets so far, including $ 20 million in the Universal acquired, including Great Britain, Australia and Germany.
Modi Wiczyk - co-CEO of Media Rights Capital, which financed "Bruno" - said the film has surpassed the expectations of society. Wiczyk said he planned "Bruno" will end in the range of $ 25 million nationally for the weekend.
"We are not talking about robots or karate in our film," says Wiczyk. "To that increasingly small subset of movies that are not robots, we have done fantastic."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Final figures will be published Monday.
Sacha Baron Cohen's "Bruno" started on the day of the grand opening Friday, but had a huge drop in the rest of the weekend, with Universal Pictures documentary fancy finishing with $ 30.4 million, according to studio estimates Sunday .
The film took almost half its total weekend - $ 14.4 million - on Friday, it fell to only $ 8.8 million Saturday and an estimated $ 7.2 million on Sunday.
Revenues from successful movies are usually on Saturdays, so the diving "Bruno" could be a sign that he lacks the life that made Baron Cohen, "Borat" of 100 $ million smash.
"It is unusual for a film to fall Saturday. Normally, you expect the movie to be even less than on Saturday or above compared to Friday, because Saturday is the biggest moviegoing days of the weekend" , said Paul Dergarabedian, box office analyst Hollywood.com. "It will be interesting to see how over the long term."
"Bruno", which has a wannabe Baron Cohen go to extremes to achieve fame, finished ahead of 20th Century Fox "Ice Age: Dawn of the Dinosaurs," which took second with 28.5 million. The "Ice Age" following increased its domestic total to $ 120.6 million.
Finishing third after two weekends in the No. 1 place de la Paramount sci-fi blockbuster "Transformers: Revenge of the Fallen" with $ 24.2 million, bringing its internal mail to $ 339.2 million. Continued past the $ 319 million total of 2007 "Transformers."
The weekend of the new wide release others, 20th Century Fox romantic comedy "I love you, Beth Cooper" opened weakly with $ 5 million, finishing at 7. The film is about a high school farewell uses his graduation speech to declare his love for a classmate bombshell (Hayden Panettiere).
"Bruno" has exceeded $ 26.5 million for the opening weekend Baron Cohen surprise 2006 hit "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." "Borat" began with $ 9.2 million on opening day Friday then soared to $ 10.1 million Thursday, a sign that fans have been to talk to friends.
It's good mouth propulsion "Borat" to a long run at theaters, the film climbing to $ 128.5 million domestic total.
"Borat" also scored on its opening weekend in far fewer theaters. "Bruno began in 2756 cinemas, more than three times the number of" Borat. "
Nikki Rocco, head of distribution at Universal, said comedies such as "Bruno" typically drop the opening weekend this time of year, while "Borat" opened its doors in November, when audiences are less capricious that summer crowds.
The studio will have to wait until next weekend for a sense of how well "Bruno" can hold up for the long term.
"I do not know. This crystal ball is not on my desk this morning," said Nikki Rocco, head of distribution for Universal. "Zany comedies tend to be like that, so I'm hoping that in the order of things, it plays like the zany comedies to play. "
Comments on "Bruno" is not as strong as those of "Borat," which critics generally liked. There was also question whether Baron Cohen flamboyant gay persona could be forbidding to the public.
"Bruno" has most of its business in the cities on the East and West Coasts, while revenues were "softer, much softer in the middle America," said Rocco.
Even if revenues continue to plunge, "Bruno" is on track to turn a profit for Universal, which paid $ 42.5 million for the rights to distribute it nationally and in eight other territories. "Bruno" took 25 million dollars in overseas markets so far, including $ 20 million in the Universal acquired, including Great Britain, Australia and Germany.
Modi Wiczyk - co-CEO of Media Rights Capital, which financed "Bruno" - said the film has surpassed the expectations of society. Wiczyk said he planned "Bruno" will end in the range of $ 25 million nationally for the weekend.
"We are not talking about robots or karate in our film," says Wiczyk. "To that increasingly small subset of movies that are not robots, we have done fantastic."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Final figures will be published Monday.
1. "Bruno," $30.4 million.
2. "Ice Age: Dawn of the Dinosaurs," $28.5 million.
3. "Transformers: Revenge of the Fallen," $24.2 million.
4. "Public Enemies," $14.1 million.
5. "The Proposal," $10.5 million.
6. "The Hangover," $9.9 million.
7. "I Love You, Beth Cooper," $5 million.
8. "Up," $4.7 million.
9. "My Sister's Keeper," $4.2 million.
10. "The Taking of Pelham 1 2 3," $1.6 million.
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